鍝佺墝鍔涚殑涓冭绱犳槸浠€涔?
1.鍝佺墝鎰挎櫙(Brand Vision)锛?/p>
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2.鍝佺墝褰㈣薄(Brand lmage)锛?/p>
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4.鍝佺墝璇嗗埆(Brand ldentity)锛?/p>
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5.鍝佺墝鏂囧寲(Brand Culture)锛氭寚寮曞叕鍙稿唴閮ㄧ殑琛屼簨椋庢牸鍙婂惛寮曟秷璐硅€呰鍚岀殑姘涘洿銆?/p>
6.鍝佺墝璧勪骇(Brand Equity)锛?/p>
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7.鍝佺墝缁勫悎(Brand Portfolio)锛氫竴瀹跺叕鍙哥鐞嗘墍鏈夊搧鐗岀殑鏂瑰紡锛屾湁涓诲搧鐗屻€佹媴淇濆搧鐗屻€佸瓙鍝佺墝銆佸鍝佺墝绛夈€?/p>
瀹氫綅濡備綍鍋氬ソ?
1. 甯傚満缁嗗垎锛氭牴鎹彉閲忓皢甯傚満鍒囧壊鎴愪簰鏈夊樊寮傜殑灏忓競鍦猴紝浠ュ埄绔炰簤绛栫暐閫夋嫨銆?/p>
2. 鐩爣甯傚満锛氭牴鎹紒涓氫紭鍔裤€佺珵浜夌幆澧冦€佸競鍦鸿妯°€佽幏鍒╃┖闂寸瓑閫夋嫨杩涘叆鐨勫競鍦恒€?/p>
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4. 甯傚満鍖洪殧锛氶伩寮€绔炰簤瀵规墜宸茬粡鍗犻鐨勫競鍦?(鍙婃秷璐硅€呭績鏅?锛屾彁渚涚鍚堥渶姹傜殑浜у搧鎴栨湇鍔°€?5. 瀹氫綅闄堣堪锛氭垜鏄皝?鎴戜负璋佽€岀敓?鎴戣兘鎻愪緵浠€涔堜环鍊?
6. 浠峰€间富寮狅細鐙竴鏃犱簩鐨勫埄鐩婏紝涓洪【瀹㈠垱閫犱环鍊兼垨瑙ｅ喅闂銆?/p>
7. 浜у搧瀹氫綅锛氬湪浜у搧绫诲埆涓叿鏈夌殑鐙壒浼樺娍銆?/p>
8. 浼犳挱瀹氫綅锛氳В鍐抽【瀹㈠績鐞嗘渶娣卞眰鐨勭枒铏戯紝婊¤冻浠栫殑鎯呮劅鍒╃泭锛屼互姝や紶鎾互鎵撳姩浜哄績銆?/p>
寰堝鐨勫晢瀹舵兂瑕佹彁鍗囧搧鐗屽姏锛屼絾鏄笉鐭ラ亾濡備綍鎿嶄綔銆傚洜姝ゅ湪浠ヤ笂鐨勫唴瀹逛腑鍒嗕韩浜嗕竴浜涙敞鎰忚绱犮€備簡瑙ｄ簡杩欎簺瑕佺礌浠ュ悗锛屽浜庢彁鍗囧搧鐗屽姏閮戒細鏈変竴瀹氱殑甯姪銆傚笇鏈涗互涓婄殑鍐呭浼氭湁鐢ㄥ鍝︺€?/p>
鎺ㄨ崘闃呰锛?br/>
鍦ㄧ綉涓婃€庝箞璧氶挶?鏈変粈涔堟柟寮?
鍒濅腑鐢熸€庝箞璧氶挶?閫傚悎鍒濅腑鐢熻禋閽辩殑鏂规硶
閫傚悎绌蜂汉鐨?涓垱涓氶」鐩湁鍝簺?
